The Authors

Uma Sekaran (deceased) was Professor Emerita at Southern Illinois University at Carbondale in the USA.  During her long career Professor Sekaran authored or co-authored 6 books and over 40 articles in leading journals.

Dr Roger Bougie is the Academic Director of the International Full-Time MBA program of TiasNimbas Business School, The Netherlands, and associate professor in Marketing and Business Research Methods. 


ISBN: 978-1-1199-4225-2

448 pages

March 2013


£42.99 / €48.00