ISBN: 978-1-1199-4225-2

448 pages

March 2013


£42.99 / €48.00



Instructor Resources

 Author Webcasts

Data Sets

 Additional Case Studies

 Flash Cards 

 PowerPoint Slides and Testbank

Student Resources

 Author Webcasts

 Flash Cards

 Multiple Choice Questions

An interactive E-book is included with every copy and uses media such as videos, quizzes and exercises to put the student in the driver’s seat to explore and understand key concepts in the course. All the media is embedded in the text right where the student needs it, enabling easy access to tools that will spark their interest.

The interactive demo chapter can be viewed on your PC today! The full interactive e-book will be available for use on all devices on publication.