ISBN: 978-1-1199-4225-2

448 pages

March 2013

Paperback

£42.99 / €48.00

 

Research Methods for Business provides a concise, straightforward introduction for students to the world of business research.

The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.

Maintaining Uma Sekaran’s popular and accessible style of writing,
Co-author Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.